Content
My expertise in content creation began when I launched a personal blog project a decade ago. It rapidly grew to reach an audience on 6 continents, was named “One of the Best Blogs on the Web” by Wordpress.com, and was optioned into a pilot for CBC Radio.
Since then, I’ve maintained a steady career applying what I’ve learned “on the ground” to my clients’ content marketing strategies.
Blogs and Vlogs
The heart and soul of content marketing remains blogs and vlogs. Over the years, I’ve written literally thousands of blog posts on countless topics. Truly- you name it, I’ve written about it. From toilet paper to pet food, from finance to real estate, from esports and immigration law to drawer slides and meditation, my experience spans the spectrum.
Whitepapers
Publishing a whitepaper is an excellent way to share your subject matter expertise, while also increasing your email marketing network. These lengthy, detailed articles can be handed out at industry events, or delivered directly to your audience’s inbox in a handy PDF format.
Infographics
Infographics are a handy piece of content that can be easily downloaded from your website, shared on a blog, or sent directly to your email base. By placing your content within an illustration, you can explain complex subject matter and appeal to members of your audience who wouldn’t regularly read a blog post or whitepaper.